High-end Chinese liquor brand Moutai is Playboy TV show Triple play season 1 episode 4planning to introduce alcohol-infused chocolates in the near future, according to local media outlet Securities Times, in a further effort to target a broader and younger market. The move comes a year after the company’s initial foray into the youth market with baijiu-infused ice cream and follows the recent viral success of a baijiu-infused coffee drink created by Moutai in partnership with Luckin. On the one-year anniversary of the opening of the first Moutai Ice Cream shop, Moutai’s chairman Ding Xiongjun revealed plans to develop more baijiu-infused products, including chocolates and beverages infused with the iconic Chinese spirit, which typically features an ABV of 53%. [Securities Times, in Chinese]
